How Elon increased the session value by 30% by making their filtering experience more intiutive

Elon is Sweden's and the Nordic region's largest retail chain for home electronics and white goods and has over 400 stores in Sweden alone.

With around 1 million visiting their website monthly - their website plays a prominent role as a revenue generator. However, Elon also views their website as a valuable resource for educating customers about their products before they visit a physical store.

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